I really enjoy Luc’s rants and Seth Godins’ especially when it’s about something that made me feel embarrassed to be British when I first saw it. These are the guys who created the eye sore, and I have no idea why the job wasn’t left in the capable hands of these guys. You can find out a bit of Wiki information here and check out the official London 2012 brand site via this link and there’s a bit more on the BBC. Leave me a comment and let me know what you think.

Oh… And the logo cost the British taxpayer £400,000 ($800,000)

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written by Darren Di Lieto \\ tags: BBC, GBP, London, News, Olympics, Seth Godins, USD