Jul 23
Is this way of commissioning creative people to create adverts right or wrong? Should people do the work and only get paid if a community likes their work or a business committee approves their work. The industry seems to be heading this way. Is this now standard practise?
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July 23rd, 2007 at 5:46 pm
This is ridiculous, if you ask me. Advertisers get spec work for absolutely nothing, virtually guaranteed to be effective, if the system works properly. Good for them.
But the people cranking out the real work are getting crapped on. They make an ad, and *if* people like it more than all the other ads (all of which will be free advertising for whatever product or service), they *may* get *up to* $50,000. Bull. Not worth it.
Sure, ad agencies do spec work all the time, but they are professionals, and theoretically their paying work covers for the spec work they are doing. Joe Schmoe off the street doesn’t have that backup, and doesn’t have the experience to know that they are getting crapped on. On the other hand, the chances are pretty good that all these folks will get is piles upon piles of crap to filter through, looking for some sparkle of a gem. It’s pretty rare that I find myself interested in advertising for something for free, and it would be a rare event, indeed, if I ever produced anything for this project.
Bah, I say.