However, to have clients understand that they are paying (sometimes big money) to a guy that will produce a work that has as little as possible, is quite hard sometimes. But clients are not dumb; they just don’t know about our business, yet they know heaps about theirs. And they know they want to make more money and have their new logo and corporate identity help them make more money. – By Alejandro Mut

How to transmit the importance of simplicity in logotype design to clients and marketing departaments seeking a new corporate visual identity for their companies… Complete article.

News submission from Antonio

Cats: Recent News