Perro Muerto vinyl toy by Dr. Alderete

Plan B // 100% Mexican Urban Toys
The passion and initiative of two guys who love toys made them join up to create the first Mexican vinyl toy production company. Industrial designer Andrés Amaya and, illustrator / designer Dr. Alderete, launch Plan B.
With Argenti-Mexican heart and soul, this proyect takes off on July, with the launch of its first toy, Dead Dog (PerroMuerto), designed by Dr. Alderete, followed by Cristos & Santos by Andrés Amaya reflecting life in Mexico and salvaging cultural elements such as religion and death, setting them appart from stereotyes and with 100% personal designs. With the firm conviction that all dreams are possible, and knowing that if you fail once you can always try Plan B, the first 100% mexican vinyl production company is born.



















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November 28th, 2008 at 1:32 am
[...] y no traemos coche pero antes una última parada en la tienda de museo. El número 195/400 del perro muerto del Dr. Alderete. Mis ugly dolls ya van a tener mascota. Camión a la salida con destino al metro [...]